IBA Principles

August 2002, Guidelines of the Cabinet regarding the setup of the IBA Stadtumbau 2010

8. Media and communication define the image of a city:

To design city-marketing concepts for redevelopment.

  • Media, communication and images have a considerable influence on creative urban structuration and are employed as tools of planning and building.
  • Aesthetic interventions create spaces of the imagination, offering visions for autonomous action – open and flexible structures pave the way for urbanity.
  • City marketing clarifies the image of the city and creates jobs by connecting urban culture and the economy.